Lighting up User Experiences

...One small iteration at a time

I'm Nathan, an in-vehicle Product Designer at General Motors
Here’s a snapshot of what I will bring to your team:
Pro-Growth Advocate

Committed to lifelong learning, my curiosity drives me to craft innovative designs that meet user needs and business goals effectively.

Data-backed Design Decisions

My designs are rooted in user data and industry best practices, ensuring that every update is as functional as it is visually appealing.

Consensus Builder

I excel in clear communication, both verbal and written, and work well with teams to ensure projects align with our collective vision.

Coder's Mindset

Having front-end experience, I bring a practical perspective to design, creating solutions that are as implementable as they are attractive.

Visual Communicator

I apply the principle “an image is worth 1000 words,” using icons and visuals to simplify complex information and boost engagement.

Detail Oriented

I can easily spot and fix design issues such as mismatched patterns, improper padding, poor contrast, and unbalanced layouts.

Case Studies

Revamping UX for Efficiency, Accessibility, and Sales

A Total UI and Design System Makeover

Desktop application
Mar 2022 - Jan 2023
Aug - Oct 2024 (contract)

Faced with outdated UI and usability issues impacting sales, ReclaimTime needed a complete UI/UX overhaul. Building a new, modern design system, I improved the design using a card-based system, and introduced dynamic features like an intuitive time picker and streamlined plan creation. The blocklist system was reimagined with a unified list and a lightning-fast typeahead, while a new categories feature empowered users to block multiple apps and sites with a single click. Accessibility was a priority, with support for multiple color themes, responsive layouts, and adjustable font sizes all implemented as variables.

The result? A more engaging, efficient, and visually appealing interface that not only fixed user pain points but also boosted usability and sales. Check out the full case study to see the interactive prototype and learn how I transformed the UX to drive business success.

Enhancing GM’s Design Systems for 2022+ In-Vehicle Displays

A summary of the Design System Work I did

In-Vehicle
May 2023 - May 2024 (Contract)
Learn about all of the Design System work I did at GM over the past year, including:
  • How I completely overhauled the 2022/2023 GMC Design system for theming,
  • Created animations and functional prototypes showcasing in-vehicle behavior for product presentation,
  • Updated the design system following design direction from senior leadership and corrections to design system components based on defects found by software
  • Created marketing sketch libraries to streamline how marketing images are created and maintained
  • Helped facilitate GM’s transition from Sketch to Figma
A marketing image taken from Sketch libraries I prepared

Determining the User Pain-Points Limiting Conversions

The User Research & Testing That Guided my Designs

Desktop application
Jan 2022 - Mar 2022 (Contract)

An uninstallation survey revealed that 20% of users on a 14-day trial uninstalled the app because it was “not what they expected or confusing.” My job as the User Researcher was to uncover the pain points behind this statistic so that I could fix them in new designs, increasing sales.

Learn about the user research I performed on 6,000 users, my analysis of the findings, the cross tabulation analyses, user testing, use-case personas, journey maps, and more. All done to understand the different types of users, their needs, and pain points, serving as the backbone for design decisions.

Gallery

Recommendations

ReclaimTime

May 2022

Jon Rumens – CEO of ReclaimTime

Nathan joined FocusMe to overhaul the interface of our desktop app. From day 1 he took the initiative and confidently made suggestions of how to approach the project. Invariably I found his proposals and work absolutely spot on! He has a superbly keen eye for detail and is not satisfied with anything less than perfect. He followed a rigorous process including multiple rounds of user surveys and user testing to design to ensure that the final design would make our existing and new user’s happy. Feedback from user’s confirms that they really like the new design. When we release it I have no doubt that we will significantly increase our customer base thanks to Nathan’s work.

I cannot recommend Nathan highly enough and hope to work together again in future.

RightPoint

May 2024

Juan Cortez – Creative Director at RightPoint

Nathan is a meticulous and highly skilled designer. His attention to detail and commitment to maintaining high professional standards are truly impressive. Nathan is always willing to lend a hand and tackle challenges with a great attitude, making him an invaluable team member.

His positive dedication to excellence makes him a unique designer in the UX and UI space.

Most Recent Blog Post

Bottom Navigation Bars for Mobile Websites

Nov 23, 2023

The image to the right shows my portfolio in mobile view. Since 60% of website page visits take place from mobile devices, making sure that websites are as mobile friendly and easy to navigate as possible is paramount. To help accomplish this, I created dynamic bottom navigation bars to allow mobile visitors to quickly and easily navigate through all of my webpages with one thumb.

Thanks for visiting my site!

Here's my favorite bird picture I took

Contact Me

me@nathanr.info

(616) 304-0272